The European Union has set important growth targets for the 2014-2020 programming period. Among these, those most relevant to our project are those related to raising the employment rate in a Europe marked by the severe economic situation in which it fell at the end of the first 10 years of the new millennium. In this regard, the Commission presented “the agenda for new skills and jobs”, where the aim is to lay the foundations for modernizing labour markets and increasing employment levels. Our project intends to make new teaching models structural and permanent (based on digital platforms with multi-linear teaching paths, ranging from e-learning to gaming, able to customize the teaching procedures and offer tools for informal learning from the perfect scalability) and new training profiles (such as the media educator, indispensable for the creation of an educational system in line with the needs and opportunities offered by the labour market) to integrate, and not make disappear, the skills of classical knowledge and our cultural heritage with the productive, artistic and media forms of contemporary life.
Today educational institutions, training institutes and companies are facing the complex and radical transformations caused by the increase and impact of digital media. Leading them in the transition to the digital age and towards innovative approaches are essential to keep Europe competitive on the international scene. Through a trans-sectoral approach, which promotes cooperation between organizations in various sectors, the project intends to invest in the development of skills, both to increase the employment potential and the career prospects of students and to improve and strengthen the quality of the teaching and learning.